AdAge Covers The First Twitter Pulse Campaign
Michael Learmonth of AdAge got the scoop on our first Twitter Pulse campaign. The campaign is for Nestle’s Juicy Juice line and features parenting related questions. You can learn more about the campaign from Michael’s article. You can contact us about customizing a campaign of your own through info@socialmedia.com.
Twitter Pulse lets brands capture the stream of Twitter conversations related to their brand and promote them across the web. Twitter Pulse shows the latest Tweets from a managed feed around a topic or question and lets viewers submit Tweets of their own.
Setting up a campaign is simple. Twitter Pulse Ads feature a fully customizable skin and questions your audience can Tweet about right from the ad unit. Campaigns feature multiple questions (50 characters each) to optimize and add variety to the campaign. Ads are served in a 300 x 250 IAB standard ad inventory and can be delivered across DoubleClick and Atlas ad servers.
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