Ads 2.0: The Next Evolution of Online Advertising

March 5th, 2010 by Katie Smillie

Social media defines a new era of online advertising

As Facebook, Twitter, and other social media have become important in our lives, we have come to expect a similar social experience when interacting with all digital content — including ads. This presents advertisers with a huge challenge, but also an opportunity to engage online audiences in new and compelling ways. Transparency, responsiveness, genuine dialogue, and ethics take center stage in the battle for revenue.

At the same time, Web 2.0 has birthed a new breed of company, while changing many established company’s attitudes toward their customers. This new mindset will lead to a generation of advertising in which good companies are selling good products and services to exactly the people who want them, bringing word of mouth into a new era.

Social ads are Ads 2.0

Ads 2.0, the next generation of ads, are moving away from static, impersonal, mass-produced propaganda, to dynamic, customized, personal content. Similarly, social ads are a more useful, relevant, and personal type of advertising which benefits publishers and advertisers, as well as users. That’s why we are excited to be creating social ads that transform real messages from real people into authentic sponsored content.

Seth Goldstein (Co-Founder and Chairman of SocialMedia.com) introduced our vision of Ads 2.0 at the 2010 IAB Annual Leadership Meeting. His slides from the presentation are available on SlideShare here. A recap of the event can be found on the IAB’s website here.

This entry was posted on Friday, March 5th, 2010 at 9:15 am and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Cristiemandal 1 day ago 1 point
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Advertising through major social networks, for example Facebook, can be discuss taking into consideration 4 things.

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msaiwn 1 day ago 1 point
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James Kiernan, vice president of digital media and innovation at New York-based MediaVest Worldwide said it best: "There was a tendency not to acknowledge the [social media] ads as much as traditional ads, but now Facebook and Lotame are making the ads more relevant. All advertisers should consider social media as part of their plans.”
Michael @ blair rewards

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7 /people/msaiwn/ /people/msaiwn/following/

fix xbox e74 1 week ago 1 point
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Social Media is playing vital role in information sharing idea, so most of the online advertising companies using it for reaching target audience. That's why there is a need to develop certain rules about ads on social media to bring some quality. Thanks for sharing the new pattern.

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http://fixxbox360e74.com/

Hampers 1 week ago 1 point
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I agree with social ads being the future I have integrated Facebook into my sites with great success

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1 /people/Foodhampers/ /people/Foodhampers/following/ Http://www.scottishhampers.co.uk

neeshu with dot com 2 weeks ago 1 point
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this will benefit both advertisers and publishers

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1 /people/twitter-14820430/ /people/twitter-14820430/following/ http://twitter.com/neeshu http://twitter.com/neeshu