Dell Doubles Down On Twitter With Exclusive Offers

February 3rd, 2009 by Nick Gonzalez

You’ve probably heard of Dell’s “Million Dollar” Twitter strategy. TechCrunch has reported that Dell’s VP of Communications, Bob Pearson, has announced Dell will be giving away exclusive offers on Twitter.

Beginning today, Dell will offer deals from the Dell Outlet exclusive to Twitter in the U.S. With over 11,000 followers, our team wanted to show their thanks to the Twitter world through these new deals which will continue each week. Our team at Dell, by the way, now has over 80 twitter properties, including new Dell Outlet-focused ones in the UK and Ireland. For those interested in offers on new systems, we support regional sites in Australia and New Zealand, and for US customers and looking for new system offers can check out Dell Home Offers and Dell Small Business. For a list of where Dell is on Twitter, and to see the individuals behind them, take a look at www.dell.com/twitter.

This is by no means a strategy for everyone, but fits well with the Dell brand and reaches an audience of tech geeks hungry for deals.

Tags: dell, social media, twitter

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