Google Experiments With Social Media Viral Marketing
Google, a company commonly known for its lack of marketing, surprised me today when they chose to use a viral video campaign to kick off their Google Latitide product.
The campaign features a video of San Francisco Googlers spreading out across the city, keeping an eye on their locations, only to have their avatars spell out a personalized message on a Google map of their locations. The trick has been used before (see here) and is an effective way for Google to convey the consumer benefit, while also inspiring users do something creative and share it with their friends. The messages are short, but highly customizable. I’m reminded of the saying that “creativity comes from constraint”.
You can check out my video here.
Tags: Google, social media, video
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