Hasbro Taking On Scrabulous. Who’s Next?
Not only Facebook is taking the platform more seriously. Hasbro has taken further legal action in their case against Scrabulous, the incredibly addicting Facebook version of Hasbro’s classic, Scrabble.
They’ve filed a legal petition against the game’s founders, Rajat Agarwalla and Jayant Agarwalla, in a New York court. Hasbro has also filed a DMCA request with Facebook to take down the game. Scrabulous is by no means the only game potentially infringing on existing intellectual property. It’s just that until now, brands and Facebook took a lighter hand with enforcement.
I take it as a sign of how seriously companies are starting to take Facebook’s “toy” apps.
“Hasbro, the Rhode Island company that owns the trademark to the 60-year-old board game, Scrabble, on which Scrabulous is closely based, has also asked Facebook to remove the game under the Digital Millennium Copyright Act, saying that it infringes the company’s intellectual property. Facebook has not yet responded to or commented on the request. (more….)”
Tags: developers