Hulu Wins the TweetBowl
Update: TechCrunch has covered this, check out Jason Kincaid’s views on the TweetBowl.
First things first. What was the TweetBowl?
During the Super Bowl, we measured Twitter chatter pertaining to the commercials. Starting immediately after the national anthem, we waited for a new company to air a commercial. As soon as each spot completed, we started tracking activity for that company and their commercials for the rest of the game.
For example:
1) Coke aired their first commercial many minutes into the game.
2) We stared tracking tweets about Coke immediately after it completed, and continued to do so throughout the rest of the game.
This should explain why almost all graphs displaying activity below start with a peak.
So, we’ve already announced the winner, but step on down the list for the top performers and see how buzzworthy each company’s Super Bowl initiative was. Each dot on the graphs below represents the total tweets within a 5 minute time range.
10 . Bridgestone
994 total Tweets
Most Popular Link:
http://www.youtube.com/watch?v=8FA2XNZtRcc
9. Career Builder
1058 total tweets
Most Popular Link:
http://www.adweek.com/aw/custom-reports/superbowl/video.html
8. Star Trek
1399 total tweets
Most Popular Links:
http://digg.com/television/Old_Soldiers_Make_Clone_Wars_Feel_Like_Star_Trek
http://scifiwire.com/2009/02/official-star-trek-super-bowl-trailer-is-now-live.php
http://www.startrekmovie.com/
7. G.I. Joe
1852 total tweets
Most Popular Links:
http://www.mahalo.com/GI_Joe_Super_Bowl_Ad
http://www.firstshowing.net/2009/01/31/must-watch-full-gi-joe-rise-of-cobra-super-bowl-tv-spot/
6. Doritos
2182 total tweets
Most Popular Link:
http://www.wthr.com/Global/story.asp?s=9650014
http://www.hulu.com/superbowl/55646/super-bowl-xliii-ads-doritos-crystal-ball
5. Coke
2237 total tweets
Most Popular Link:
http://www.youtube.com/watch?v=3cGojzYGMcY
4. go daddy
2376 total tweets
Most Popular Links:
http://www.flickr.com/photos/tags/godaddy
http://civilities.net/Nodaddy
3. Budweiser
2865 total tweets
Most Popular Link:
http://www.youtube.com/watch?v=xQvqkadg9JI
2. Pepsi
3028 total tweets
Most Popular Link:
http://www.youtube.com/watch?v=XCDNaP11hwM
1. hulu
1944 total tweets
Most Popular Links:
http://www.hulu.com/superbowl
http://news.cnet.com/8301-13577_3-10154240-36.html?part=rss&subj=news&tag=2547-1_3-0-20
So, why hulu? They didn’t have the most tweets. But they also didn’t have seven commercials. And, not only was their commercial great, hulu.com/superbowl was the #1 shared link across all companies by a large margin. So, combining what was arguably the best commercial, ownership of the most frequently shared link, and the fact that they serve up all the other commercials in addition to their own makes hulu a pretty easy choice for champion.
We’ll be adding more stats as they come in, as well as activity graphs for the not-top-10 shortly.
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February 2, 2009 at 6:05 pm
[...] 今年のスーパーボウルはいつになくスリル満点だったが、実際には、ほとんとの人たちが広告を見るためにスーパーボウルを見ていたのだ（ビールとポテトチップをむさぼる言い訳としても）。今年のイベントでは、それぞれの広告の評判がどうなのか、リアルタイムの展望を見ようと、多くのグループがTwitterを活用した。特に面白かったのが、ソーシャルネットワーク向けの広告ネットワーク、SocialMediaがまとめたレポートだ。TweetBowlと名付けられたこのレポートには、それぞれのCMに関するつぶやきの数が、時間軸に沿ってプロットされていて、どのCMが一番人気があったか、どれが滞在力があったかが一目でわかる。 [...]
February 2, 2009 at 7:52 pm
[...] was put together by SocialMedia, an advertising network that focuses on social networks. Their report, called the TweetBowl, plots ...
February 3, 2009 at 4:03 am
[...] was put together by SocialMedia, an advertising network that focuses on social networks. Their report, called the TweetBowl, plots ...
February 3, 2009 at 9:29 am
[...] was put together by SocialMedia, an advertising network that focuses on social networks. Their report, called the TweetBowl, plots ...
February 5, 2009 at 7:28 am
[...] marketing experts Socialmedia.com have delivered an interesting report on the comparative success of all the various ads featured on ...
February 5, 2009 at 10:10 am
[...] website. And they did it simply by showing the Super Bowl ads that spectators had already seen. SocialMedia gave ...