IAB’s Social Marketing Best Practices

May 19th, 2009 by Nick Gonzalez

As part of a company that makes social ads, I’m excited that the IAB has released a new set of social advertising best practices to help bring consistency to the marketplace, similar to the way IAB standards brought efficiency to online advertising back in the 90’s.

The best practices were announced in New York at the IAB Marketplace on Social Media. SocialMedia.com was privileged to be part of the committee of over two hundred companies who put the document together. The ingredients of a social ad can include profile data, social targeting (by encouraging people to pass ads along to their friends), and social interactions within the ad itself, such as sharing or commenting. I strongly suggest you take a look.

Social Advertising Best Practices

Publish at Scribd or explore others: Marketing Business & Law marketing social media

This entry was posted on Tuesday, May 19th, 2009 at 2:17 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Viewing 5 Comments

FrasierFrank 1 week ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

I say to myself- "Ok read for 1 hour, then put it away, for 20 minutes of so and then read for another hour." This way I get some work done for sure and still get to dillydally and waste time.
Phoenix Corporate Gifts

reply edit reblog flag

1 /people/FrasierFrank/ /people/FrasierFrank/following/

GallagherEli 2 weeks ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

Those 18 pages are worth reading, because social marketing is one of toughest marketing branches you must satisfy. IAB has done a good job every time it thought of something and it always managed to stand in the lights. I am deeply interested in social targeting, because it's a big thing to be able to make your costumers share an ad, that must be the greatest thumbs-up for the one who's thought of it.
___________________
Gallagher Eli - Easy Saver Complaints

reply edit reblog flag

6 /people/GallagherEli/ /people/GallagherEli/following/

louis vuitton handbags 1 month ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

s part of a company that makes social ads, I’m excited that the IAB has released a new set of social advertising best practices to help bring consistency to the marketplace, similar to the way IAB standards brought efficiency to online advertising back in the 90’s.cara menambah tinggi badan

reply edit reblog flag

76 /people/17475259/ /people/17475259/following/ http://www.louisvuittonhouse.com/

Eventsearch.us 1 month ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

People should learn from this experience. You results and the recognition prove that it is worth following. I'll think of it too.

reply edit reblog flag

http://eventsearch.us

above ground swimming pools 1 month ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

From the title, I think all of them is good songs. But maybe there are about two ar three of them is worse than the others.

reply edit reblog flag