IAB’s Social Marketing Best Practices

May 19th, 2009 by Nick Gonzalez

As part of a company that makes social ads, I’m excited that the IAB has released a new set of social advertising best practices to help bring consistency to the marketplace, similar to the way IAB standards brought efficiency to online advertising back in the 90’s.

The best practices were announced in New York at the IAB Marketplace on Social Media. SocialMedia.com was privileged to be part of the committee of over two hundred companies who put the document together. The ingredients of a social ad can include profile data, social targeting (by encouraging people to pass ads along to their friends), and social interactions within the ad itself, such as sharing or commenting. I strongly suggest you take a look.

Social Advertising Best Practices

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This entry was posted on Tuesday, May 19th, 2009 at 2:17 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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backlinks 6 months ago 1 point
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nice post, thanks for sharing

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2 /people/buildbacklinks/ /people/buildbacklinks/following/ http://www.iintense.com

STD Symptoms 2 months ago 1 point
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Well said..Really nice post. This post is very useful to me.

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1 /people/summad98/ /people/summad98/following/ http://www.checkstdsymptoms.com/

Fresno Property Management 6 months ago 1 point
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It's interesting to see these new terms defined for what marketers have known for a long time. For years it has been taught by the best marketer's to make your ad sound as personal as possible, like someone is sitting on the couch talking with their best friend (direct sales ads). Defining this concept as a "social ad" is just another way of stating this long proven effective concept of marketing. Also, the concept of social targeting (by encouraging people to pass ads along to their friends) has also been taught for 15 years in marketing. It's called "viral marketing" and was made popular by hotmail encouraging people to sign up for a free email account at the bottom of every email.

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-1 /people/Fresno_Property_Management/ http://www.robertljensen.com

Consulting contracts 6 months ago 1 point
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Thanks for this nice information this is useful ...

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http://bwgsolutions.com/

Cheap Auto Insurance Quotes 3 months ago 1 point
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This information is very beneficial for me. I got many new ideas.

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7 /people/cheapautoinsurancequotes/ http://www.4insure.net