Internet Advertising Up In 2008

March 30th, 2009 by Nick Gonzalez

TechCrunch has reported an IAB study highlighting Internet advertising grew 10% last year. The rise is largely driven by search and lead generation, with search commanding the lion’s share. Here’s the part of the study that really matters for online marketers.

Search, Display and Classifieds Lead Ad Formats–2008 Fourth Quarter Results

Search revenues accounted for 46 percent of 2008 Q4 revenues, up from the 42 percent reported for the same period in 2007. Search revenues totaled $2.8 billion in the fourth quarter of 2008, up 13 percent from the fourth quarter of 2007, when Search revenues totaled $2.5billion.

Display-related advertising accounted for $2.0 billion or 33 percent of total revenues during the fourth quarter of 2008, down nearly 4.3 percent from the $2.1billion (35 percent of total) reported in the fourth quarter of 2007. Display-related advertising includes Display Banner Ads (21% of 2008 Q4 revenues or $1.3 billion), Rich Media (7% or $434 million), Digital Video (3% or $207 million), and Sponsorship (1% or $87 million).

Classifieds revenues totaled $769 million or 13 percent of 2008 fourth-quarter revenues, down 8 percent from the $832 million (14 percent of total) reported in the fourth quarter of 2007.

Lead Generation revenues accounted for 7 percent of the 2008 fourth-quarter revenues or $433million, up 4 percent from the $416 million (7 percent) reported in the fourth quarter of 2007.

IAB 2008 Report - Get more Information Technology

Tags: internet advertising

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