Introducing Twitter Sparq
We’re excited to announce the formal launch of our newest product, Twitter Sparq. As the name suggests, we’re “sparking” conversations within Twitter in a natural, authentic way. We see this as another step in one of the many ways that the advertising world is converging. Traditional, tried and true tools for advertising are merging with the brave new world of social, conversational media and we’re creating tools like Sparq for advertisers to reach their consumers.
The basic idea behind Sparq is actually pretty simple. An advertiser creates an “ad” which is essentially a text-based prompt that asks a user a question and encourages them to share their opinion. That tweet is distributed to their followers and multiple conversations are sparked, resulting in awareness for the brand’s message and click-thrus to the landing page for those curious to learn more.
Behind this simple idea, there is actually a lot going on behind the scenes. We’ve designed a self-serve interface to keep up with the dynamic nature of the product, there’s keyword targeting to strengthen prompt relevancy to the end users, and analytics on the backend to report # of tweets, the audience for those messages, and click thru statistics.
We’ll be looking to scale up our publisher inventory to keep pace with our new advertisers, so please email us at sparq@socialmedia.com to learn more! We currently welcome all types of publishers, and are actively exploring the ways in which Twitter Sparq will drive maximum value for publishers and advertisers. If you’re looking to effectively monetize your client in a way that only adds to your user experience, this is the way to go!
We wanted to give as many advertisers as possible a chance to try out Sparq, so we’re going to open this up as a free trial for the next 2 weeks. So log-in and start sparking conversations about your brand today!
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July 14, 2009 at 8:46 am
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