New FB Profiles: Don’t Give Away Your Ad Impressions
One of the most profound changes in the new Facebook design is the width. I think it’s a net positive, and gives applications a greater control of user experience. However, developers that don’t adjust to the new width are going to miss out.
Facebook has placed new ads in the margin on the right hand side that are harder to ignore than the old placement under the application menu. This means that developers will be faced with the usual problem of having a user leave their app through an ad, but not get paid for it. Instead Facebook’s ads will get the traffic.
I suggest that developers widen their applications to take advantage of the new real estate with our leaderboard and upcoming skyscraper inventory.
Update: Simply checking “Use full canvas width” with push FB’s ads further away from your app while keeping the app the same in the old Facebook setup. The ads also show up sporadically.
Tags: developers, facebook