New.Facebook Now Sticky - Blogs Comment

July 21st, 2008 by Nick Gonzalez

Some Facebook users logged in this morning to find the new Facebook redesign as their default. The most notable change is that the site is much wider, but some others in the blogosphere have some more insights.

Facebook adds new ad units - Facebook double dipped their own ad units in the redesign. Canvas pages now have 2 Facebook ads and the sponsored feed item now sits alone on the right hand side of the home page. (InsideFacebook) I don’t know what this means for Microsoft, considering I’m only seeing their ads on search result pages.

Navigation rethought - The page is leaner. There’s no more application navigation bar. Instead app nav duty has been split between the menu bar and the variety of boxes and tabs announced earlier. (InsideFacebook)

Even more focus on feeds - Facebook is looking a lot more like FriendFeed after adding comments and carving out more space for updates (TechCrunch). This goes hand in hand with the platform permissions upgrade, which will let users have finer control over what happens with their actions on applications (InsideFacebook). Nick O’Neil highlights all the new techniques Facebook is using to get users to contribute content through their new app bar for Facebook’s own applications (photos, video, notes, etc.).

The new profile will offer some new advertising opportunities for app developers. Developers will find our leaderboard ad units to be more useful and also have the extra room to squeeze in a television unit. Skyscrapers will also be unlocked.

Tags: developers, facebook

This entry was posted on Monday, July 21st, 2008 at 10:39 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.