People-Powered Ads Named Among Top 10 Most Promising Digital Initiatives

Netexplorateur has named SocialMedia.com as a 2010 “Netexplorateur of the Year” for it’s People-Powered Ads.

We are psyched to be receiving this award just weeks before officially launching our new end-to-end social advertising platform that enables publishers to create compelling social ads that tap into the voices of their unique, vibrant communities. People-Powered Ads flow from the platform, using real messages from real people.

Below, Seth Goldstein answers the question: Did People-Powered Advertising stem from the limitations of conventional media advertising?

Netexplorateur is an independent global observatory for information and analysis on the issues in the ongoing digital revolution. It creates an annual list of the top 100 most important emerging trends in the digital world.

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The Netexplorateur Forum is a unique event where 600 French decision-makers from the business, political, and media spheres discover and analyze new practices and products thought up by digital innovators worldwide. The event will be held February 4 and 5.

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