Publishers Teaming Up To Make Ads Bigger

March 10th, 2009 by Nick Gonzalez

It’s no secret that the declining economy has hit publishers where it hurts, ad rates. In the face of slowing growth in advertising budgets and ever increasing growth in page views, on the margin publishers have been able to command less for their ad impressions.

Today 27 publishers are joining up to try and change that by creating three new ad units. Combined, the 27 publishers reach 109 million visitors each month. The new ad units are:

# The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.

# The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.

# The Pushdown (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.

An effort like this is long overdue. As I’ve stated before, publishers either need to create their own value adds or work with partners who can add value for them. Making ads more conspicuous is one way publishers can argue they serve advertiser’s interests better.

via 27 Huge Publishers Join To Replace The Banner.

Tags: advertisers, publishers

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