Report: People Spent 1/5 Of Q4 2008 Watching TV

February 23rd, 2009 by Nick Gonzalez

New media consumption numbers coming from Nielsen’s A2/M2 Three Screen Report for the fourth quarter of 2008 show people spent an average of 151:03 hours watching TV. This averages to about 5 hours a day, which is about 6.3 whole days, or about 20% of the last three months of last year watching TV. They also spent 27:04 hours surfing the net. 31 percent of that Internet activity occurred when consumers were also watching television. That’s 31% of 27:04 hours, or 8:23 hours.

For comparison, people spent about 2:53 hours watching video online each month. At 7 hours, 11 minutes per month, timeshifted TV is watched at double the pace as video online. But young viewers (18-24) watch video on the Internet and on a DVR at the same rate: about 5 hours per month. Online video viewing is minuscule by comparison with TV consumption. But people tend to watch more, shorter videos online, whereas TV shows are longer. There were about 14.3 billion videos viewed online in December. So, perhaps online video viewing time is held back by the small amount of long-form professional content hosted there.

via NewTeeVee

Tags: online video, social media, tv

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