Rihanna On SocialMedia

June 9th, 2008 by Nick Gonzalez

Every once in a while I like to let our developers know a little more about campaigns running on SocialMedia. Last week I highlighted Weezer’s use of Appographic targeting (targeting a campaign based on application types). Just that one campaign tripled one developers earnings and increased another developer’s eCPM by $0.50.

Now I thought I’d share another interesting campaign with you in the Music Appographic. Grammy award winner Rihanna is another artist launching a campaign on SocialMedia networks. She’s also the first resident of Barbados to have received a Grammy Award.

Since releasing her debut album, “Music of the Sun” in 2005 she has scored over 10 top 40 hits.

Tags: advertisers, developers

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