Social networking and blogs now more popular than email
It wasn’t too long ago that social networking was more popular than porn. Now it appears they, along with blogs, have overtaken that perpetual necessity, email.
A Nielsen Online report says two thirds of us now use what it calls “Member Communities,” which includes both social networks and blogs. MCs now make up “the fourth most popular category online – ahead of personal email,” says Nielsen Online. The others are search, portals, and PC software.
Nielsen Online says:
Facebook - the world’s most popular social network - is visited monthly by three in every 10 people online across the nine markets in which Nielsen tracks social networking use. Facebook has its greatest reach in the UK market 47%. Orkut in Brazil has the largest domestic online reach 70% of any social network in these markets.
The use of MCs grew by more than 10% in the UK last year, but Brazil has the highest penetration see chart. Nielsen Online says:
Among the markets Nielsen measured, penetration of visits to social networks and blogs was highest in Brazil, where 80% of the online audience visits such sites. The share of overall Internet time for which social networks and blogs account is also highest in Brazil, where nearly one in four 23% of minutes spent online is spent on these sites. Following Brazil was the UK, where over one in six minutes 17% is spent on these sites.
via Social networking and blogs now more popular than email, says Nielsen | Technology | guardian.co.uk.
Tags: email, social networking
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March 9, 2009 at 1:57 pm
[...] nieuws van de dag, waar alle grote weblogs overheen vallen: social networks zijn officieel groter dan (personal) e-mail, aldus ...