SocialMedia Business School Coming April 3

March 22nd, 2008 by Nick Gonzalez

Are you focused on turning your social app development activity into a sustainable revenue stream? Then we invite you to the first edition of SocialMedia Network’s Business School on 3rd at Pier 38 @ Embarcadero and Townsend.

When we asked the hundreds of developers in our network what would be most valuable to provide in an event, we kept hearing:

Help me turn my app into a real business. Provide me with real tools and data, and work with me to create a business model specific for my app that I can share with prospective employees and investors.

With that in mind, we have created a one-day seminar that steps developers through the five key courses of turning a promising application into a business plan: Analytics, Marketing, Brand Advertising, Performance Advertising, and Business Planning. Each class will feature a category specialist from the SocialMedia Networks team, as well industry experts to provide real world examples.

AGENDA

8:00am: Introduction

Breakfast, with lessons learned from
Seth Goldstein, Co-Founder

9:30am: ANALYTICS

How can you best understand your audience:
who are they? where are they coming from? what do they want to buy?
We will introduce you to the best tools for analyzing your users and
help you determine which metrics are most important for your particular
app.

TA: Eddie Smith, VP of Marketing,
SocialMedia

Experts:

Charles Yong, Developer Analytics

Hiten Shah, ACS

Ian Swanson is the founder and CEO of
Sometrics

11:00am: MARKETING

How can you reach the largest audience
possible for your app. What can you do to virally tune your app to achieve
maximum organic distribution: SMO- social media optimization? What can
you do to acquire users via other means: SMM- social media marketing?
We will share tips from top developers in our network.

TA: Nick Gonzalez, Developer Relations,
SocialMedia

Experts:

Alexander Le, Friends For Sale (Serious
Business)

Jeff Chen, CLZ concepts

Paul McKellar, SocialMoth (Y Combinator)

Special Presentation from:

Ed Zobrist, President, Sierra Online,
a division of Vivendi Games

12:30pm: LUNCH

Patrick Chanezon - API Evangelist at
Google

“OpenSocial is an Open Standard defining
a set of common APIs that work on many different social websites, including
MySpace, Plaxo, Hi5, Ning, orkut, Salesforce.com and LinkedIn, among
others. This allows developers to learn one API, then write a social
application for any of those sites, reaching over 200M+ users in dozens
of countries: Learn once, write anywhere.”

1:00pm: BRAND ADVERTISING

What are Brands looking for in Social
Advertising: eyeballs, interactions or engagement? We will help you
understand the unique needs of brand advertisers and how you can work
with them to create custom sponsorships and other integrated brand experiences
within your applications.

TA: Mike Fury, VP of Sales, SocialMedia

Experts:

Brian Monahan, McCann / IPG Lab and Joseph
Dumont, Questus (ad agency)

2:30pm: PERFORMANCE ADVERTISING

How to turn clicks and leads and other
forms of user response into cash. We will review best practices in CPA
(cost per action) advertising on social networks and help you understand
which offers work best for your apps.

TA: Dennis Yu, CPA management,
SocialMedia

Experts:

Doug Davis with CPA Empire and Matthew
Lord from CPA Storm / Memolink

4:00-530pm: BUSINESS MODELING

Interactive session on using a spreadsheet
to create a 2008-2009 revenue model for your business. What are some
of the models out there and how are they working. Which ones have been
successful and why. We will review with our panel of experts to help
you make the most money for your business.

TA: Sourabh Niyogi, Co-Founder,
SocialMedia

Experts:

Eve Phillips from Chirp and Ariel Poler

ADMISSION

Tickets are $75 on a first come, first serve basis. We will be limiting attendance to ensure that participants receive maximum educational value. You can order them directly at SocialMedia Business School

*if you are currently monetizing your app in our network, then email julia@socialmedia.com or nick@socialmedia.com for your complimentary pass

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