SocialMedia.com Hires Former Google Executive, Kurt Abrahamson, As CEO
SocialMedia.com is excited to announce that we’ve hired a great media exec to join the company as CEO. His name is Kurt Abrahamson and he comes most recently from Google where he worked for Tim Armstrong and helped launch AdSense. His experience is perfectly suited to what we are trying to accomplish with our social advertising platform for publishers.
Seth Goldstein has transitioned to the role of Chairman, where he will work closely with Kurt and the team to continue advancing our position in the emerging social media marketing industry and cultivating key customer relationships.
Seth said: “We are fortunate to have somebody join our team who understands the complex needs of media companies. Kurt’s work at Google with publishers will be of great value as we continue to scale our business.”
Kurt added: “Just as with AdSense where publishers were able to monetize directly from paid search, SocialMedia.com is helping publishers do the same from social media. I’m excited to be bringing this social advertising platform to life. It’s the first of its kind enabling publishers to offer social advertising solutions at scale.”
Kurt comes to SocialMedia.com from Google where he first served as Director of the Content Media Group, leading the global launch of Google AdSense. Kurt managed the direct sales channel for publishers and secured long-term deals with five of the top ten web properties. He also served as the Director of Global Sales & Operations Strategy and as Director of Sales Operations for North America.
Prior to working at Google, Kurt served as COO of Jupiter Communications and President of Jupiter Media Metrix from 1994 to 2003. He helped build Jupiter’s business from a 12-person office to one of the leading Internet research organizations, with over 520 employees worldwide. He grew and guided the sales team to secure over 40% market share, establishing Jupiter’s position as one of the leading sources of Internet research.
Ever since our company started with Trakzor, Foodfight and Appsaholic back in 2007, we have pivoted the business a number of times to stay ahead of the curve. Based on our experience prototyping solutions for companies like MySpace and IDG, not to mention what we learned over two years from our Facebook campaigns, we have been busy coding an entirely new technology platform that we plan to release at the end of Q1. It will be the first solution for publishers that enables the authoring, serving and reporting of social ads — ads that aren’t just shouting for attention, but have real people saying real things about brands.
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