SocialMedia.com Launches People Powered Ad Suite
Perhaps the biggest failing of advertising today is that it’s become too much about distracting users and clicks that take you somewhere else. At SocialMedia.com we’ve taken a different approach by making advertising where clicking does something socially meaningful. And when you can tap into socially meaningful messages, you’re digital advertising becomes even more powerful.
Additional coverage at: TechCrunch, ReadWriteWeb, VentureBeat.
Today we’ve pushed this vision a step further with the release of our “People Powered” ad suite. People Powered Ads creating meaningful advertising experiences by leveraging a viewers social relationships. With People Powered Ads, brands can inspire their audience to share product endorsements with their friends and communities.
We have People Powered Ad depending on how and where you want to advertise. The formats include Twitter, social networks, and web communities. Here’s a brief summary of our ad formats. Contact us if you are interested in advertising or are a publisher with a sales team looking for a value adding technology.
Twitter Pulse
Twitter Pulse ads run within IAB standard units anywhere on the web. The ads show readers the latest Tweets matching the campaign’s filters and prompt them to share tweets of their own. Twitter Pulse can be enhanced with a community micro site called Twitter MegaPulse and targeted advertisements through Twitter Sparq.
Social Networks
Friend to Friend
Friend to Friend ads run within social networks. Users first see an opt-in ad with an option to share their opinion with friends. If the user decides to participate, their response will be shared with friends who visit a SocialMedia.com ad in the future in the form of a light, yet effective, endorsement.
Users can also share their opinions when they interact with a brand’s fan page integrated with SocialMedia.com’s people powered suite.
Web Communities
Community Poll
Community Poll taps into the opinions of a website’s community to deliver compelling feedback about how the audience feels about a subject. Community ads can run on any web content vertical.
Community Stream
Community Stream shares personal endorsements about your product from a web community’s pool of passionate readers.
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