Surprise, Students Don’t Use E-Mail
A recent report from the Center for Media Research highlights that students are no longer using email. Details below:
* Students, on average, read marketing emails on a “rarely to never” basis, with 61% falling into this category, says the report. Only 16% are reading marketing emails on a frequent basis, while 66% of students rarely or never take action on marketing emails.
* Most college students do not feel that companies’ advertising is not effectively speaking to them personally:
o 60% of students take action upon receiving an email only if they are interested in the product
o 47% take action if they are attracted to a special offer
o 11% of students take action because of the design of an email
* About 36% of students use email alerts to keep up to date on what’s happening on their social networks
* About one-quarter of students originally got an email address for social networking purposes
* One-quarter got an email address for the ability to buy online
* 81% got an email address for communicating with family
* 52% for communicating with friends
Students are actively on social networks, and the study finds that they are spending their time as follows:
* 83% of college students use Facebook,
* 65% use MySpace and
* 21% use LinkedIn
via Students Don’t Use E-Mail « Communication in a Web Saturated World.
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