No sooner was I talking about the profound amount of tactical work that needs to happen with social media, then Joey deVilla posts this gem from the Airforce. The Air Force has outlined precisely what members are supposed to do when they encounter a post about the Air Force online in a workflow (XKCD has a good explaination). It’s a brilliant little cheatsheet for anyone looking to convey a consistent and reasonable response about their organization.

Of course the devil is in the details, but the main principles of apply to everyone:

• - Be honest about the organization you belong to
• - Be factual
• - Let trolls lie
• - Make good content
• - Link often to sources
• - Focus on influencers

Does your organization have a set of social media rules of engagement?