Posts Tagged ‘twitter’

People Like Twitter, But Not Twitterizing Facebook

Thursday, March 19th, 2009

nielsenNeilsen released some startling growth numbers for Twitter today. The burgeoning micro-blogging platform has shot up 1382% over the past year, far surpasing any other social media site they track.

But Twitter’s 7 million additional users aren’t the only one’s who’ve taken to the service over the past year. Facebook has admired the service’s ability to get people to share information about themselves. So much so, in fact, that they offered $500 million in Facebook stock and cash to buy the company last Fall.

In the intervening months, Facebook has released a new website redesign that incorporates Twitter’s familiar micro blogging thought-stream. Turns out it hasn’t been a favorite of Facebook users, if you believe a recent poll conducted by a polling application running on Facebook’s own platform.
fbpoll
Over 700,000 people have already participated, and about 95% are giving the redesign a thumbs down. While there may be a silent majority in favor of the redesign, the sentiment is undeniable.

Facebook’s userbase has never been shy when it comes to critiquing Facebook’s direction. Beacon and a one sentence adjustment to the site’s privacy policy sparked an uprising. However, one of Facebook’s most revolutionary features, news feed, met a great deal of oposition when it was first introduced. Over time users accepted the new feature. The same will happen this time around.

But I don’t think Facebook will attract the same fervor as Twitter. There are still big differences between the two services. Twitter’s basic tenent is as a broadcast platform. The starting assumption is that all content is public and uniformly a maximum of 140 characters. Facebook’s news stream is multi-media and assumed to be limited to your real friends. It’s YouTube vs. Google Video. YouTube makes you famous, Google video was a tool to share videos with friends. Even if Facebook made your stream public, it doesn’t have the concept of “followers” that lets Twitter be a broadcast medium instead of a conversational medium.

Twitter Rolls Out Search And Trends And A Business Model?

Thursday, March 5th, 2009

Twitter has finally embedded search and trends into the main user experience. The two elements are now available along the top navigation bar. RRW has the details. Here’s a screen shot:

picture-72

picture-91Twitter has been very careful about what features they incorporate, but trends and search have been two features users have wanted for a front page feature. Likely this means Twitter is more confident about its infrastructure and it recognizes the importance of conversations around a topic, and not just a group of followers.

The release has also been the first hint at a business model. The search results include a featured user, which appears to currently draw from the list of “suggested users”. This, along with trends, could easily be a paid slot.

If You’re In Social Media, You Should Follow These Tweets

Thursday, March 5th, 2009

vivakiTomorrow morning (7am GMT) VivaKi will be launching their new Real Social Suite of recommended social media partners, on Twitter. VivaKi is the social media arm of Publicis, the world wide agency with over 250 offices world wide. The launch of their suite marks Publicis as an agency ahead of the curve.

Simply follow the hash tag #REALSocial to learn more about the suite and participate in the conversation.

Naturally we’re excited for the launch. SocialMedia.com is one of eight partners, which also includes Facebook. See you in the Twittosphere.

Facebook Redesigning To Be More Like Twitter

Wednesday, March 4th, 2009

Facebook had an open press conference today covering key changes in how the site operates. You can see live coverage from VentureBeat and TechCrunch.

As the title suggests, the redesign is making Facebook more like Twitter. The news feed will be even more real time, with new filters to let users trim the feed to people they’re interested in following. The other major change has been the elevation of Facebook Pages, usually used by personalities and brands, to profile like functionalities. Now pages will be able to also publish meaningful information to the newsfeeds of their fans.

These are minor usability tweaks that will make the user experience better. But the big change has been in the strategic vision of how Facebook is architected. Facebook consists of two major data structures, the friend graph, and the news feed. So far Facebook has focused heavily on expanding the “social graph”, however, today’s announcements put an even deeper focus on the expansion of news feed.

Facebook has openned more channels to put information into the feed, through Facebook Pages and Facebook Connect.

Screen shots via SAI:

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Skittles Hands Its Site Over To Social Media

Monday, March 2nd, 2009

picture-82If you go to Skittles.com you won’t be greeted with the usual corporate website. Instead Mars has replaced the site with a nav bar for social media properties from around the web, namely a search for “Skittles” on Twitter. Others included Flickr photos and their Facebook account.

It was a bold move by the company to give over control and got a lot of attention. Some was positive, some confused, and some consisted of offensive Tweets from people who showed up in search results by tweeting racial slurs including the word “Skittles”. It sounds like a brand managers worst nightmare, but I think that’s underestimating their audience. Anyone on Twitter would understand that the Tweets aren’t sanctioned by the company, but coming from individual users. They even tell you this when you first log on.

The spamming has long since subsided and given way to a lot of conversations about Skittles or just mentions of Skittles, about 30 Tweets a minute. It’s become a meme. Consequently, a lot of people who wouldn’t otherwise be talking about Skittles, are. What more could a candy maker want?

Top Twitter Applications and Usage

Friday, February 27th, 2009

HupSpot has some new numbers out after studying half a million Tweets on Twitter. It’s amazing that Twitter, considered a mobile app, gets most of its content from the web. According to this data, its also shifted even more over to desktop clients than before. In June 2008, Twitter.com got 56% of Tweets.

Twitter Interface Type Percentage

Web 48.1%

Desktop 21.8%

Mobile 17.9%

Aggregation / Automation 11.7%

Pictures 0.5%

twitter usage stats by application

Top Twitter Interfaces Percentage

Web 46.5%

twitterfeed 9.2%

TweetDeck 7.3%

txt 4.6%

twitterrific 4.3%

twhirl 4.0%

TwitterFox 4.0%

Tween 2.0%

TwitterBerry 1.9%

TwitterFon 1.8%

Over 600 Others 14.5%

via New Data on Top Twitter Applications and Usage.

Humana Twittering Toward Transparency

Wednesday, February 25th, 2009

Humana’s deciding how to set their social media policy, and letting the audience in on how they’re doing it.

Humana recently held a meeting bringing together leaders from around the company to determine how best to shape their own social media policy. They decided to host the high points of the meeting on Twitter - essentially creating a digital archive of the minutes - that anyone in or outside of Humana could read and comment upon. They did set some basic rules on what could be revealed, a good idea. The SEC might even agree (if there is anyone left there). Here is their public statement about the move (thanks to PSFK – Twitter Building a Bigger Boardroom).

“The idea behind the Humana Social Media Chamber of Commerce is that no one organization will own “Social Media” for all of Humana. We are a large organization made up of individual departments with separate customers/demographics, individual social media needs, and budgets. We want to use the Chamber of Commerce and Electronic Commons areas that we are creating as an extension of the Web 2.0 world that we all live in today on the internet. The need to share and exchange best practices will replace the need to control.”

via Humana Demonstrates Good Transparency Through Twitter and Techrigy Mines IT.