Tech Firms Turning To Social Media For Effective Marketing
Some of the world’s biggest tech firms (Dell, NetApp, and Seagate) are getting into social media, according to Reuters. The reason, the article suggests, is to “harness the age-old power of the word-of-mouth recommendation” and an implicit acceptance that “television and print are not necessarily the most effective ways to reach buyers, particularly younger ones”.
Dell has a team of over 40 employees interacting with their customers through social media properties like blogs and their “IdeaStorm” voting site.
Technology firms are moving into social media because customers have in droves. Blogs and review sites have blossomed, changing a one to many conversation about their products to a many to many conversation. Companies can either let people say what they want, or dive into the conversation in a meaningful way.
I still think we’re in the very early stages of this shift. Companies are still concerned with constructing their own social media properties instead of focusing on the content. Case in point have be the slew of branded Facebook applications pushing products that only draw a few thousand users a month.
Businesses should focus on buying into the conversation, not into hosting it. More on that later.
Tags: advertisers
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December 16, 2008 at 5:36 pm
[...] right is that they’re participating within their community, as they have with several other social media initiatives. They are ...