VivaKi Selects SocialMedia.com As Prefered Partner Alongside Facebook
Figuring out how to market in social media can be hard. That’s why VivaKi, a strategic arm of the internationally renowned communications company, Publicis Groupe, has put together a list of preferred vendors to help ad agencies navigate the space. See AdAge’s coverage here.
The partnership comes as part of Vivaki’s launch of the REAL Social Suite. The suite is series of tools and partnerships that inform social outreach and messaging. The acronym REAL stands for Reach, Engage, Amplify and Listen—requirements for clients who want to engage consumers on the social Web. Seven other partners were announced to help support those goals, including social media sites like Facebook and Meebo.
What does this mean for advertisers?
In short, it will be easier for agencies to work with us. The announcement from Vivaki both reinforces the continued importance of social media marketing and reaffirms SocialMedia.com as a thought leader in social marketing space. SocialMedia.com’s selection by Vivaki also establishes its “word of mouth” advertising technology as a preferred solution for hundreds of Publicis agencies worldwide.
What does this mean for publishers?
As we work with agencies, you’ll be seeing more creative advertisements showing up on your applications. Higher quality brand advertisements will help you drive your internal sales efforts as well.
Tags: advertisers, publishers
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