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While logging into your favorite social app, you may have seen one of our most recent campaigns for “Eagle Eye”, Shia LaBeouf’s block busting thriller. The socialized movie promo hit the network, further pumping up developer’s earnings while topping out the box office at $29.2 million and pulling Hollywood out of this Fall’s doldrums.

The top 12 movies took in $87.8 million, up 15 percent from the same weekend last year.

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